market shares AD calls on JVWEB experts to manage its Google Ads campaigns on the Search and Shopping network Our Google Partner Premium agency relied on its expertise accumulated since and on the platform to meet these expectations in order to increase the sales volume of the campaigns The strategy To meet these objectives we have developed generic Search Brand Search and Shopping campaigns to target Internet users with an interest in ADs marketed products water meter water pressure regulators watering cannons etc For Search campaigns keyword targeting was worked on taking into account the history of the Google Ads account To quickly increase sales our consultants prioritized optimizing keywords with the best ROAS as well as a high conversion volume We used target
ROAS bidding and manual cost per click CPC to optimize results All campaigns are set to the target ROAS Only one campaign is manual CPC the Dynamic Search Ads all site campaign As the targeting of this campaign is not precise the risk of broadcasting on queries with a poor conversion rate is greater This is why we restricted the CPC of this campaign The team developed OffBrand Search campaigns using DSA Dynamic Search Ads combined with URL targeting We chose URLs based on the number of conversions and turnover achieved to increase the chances of success For example the TOP URLs generate around of the turnover Rich People Phone Number List volume We also optimized the campaign on the brand name because several competitors are permanently present on the brand name For Shopping campaigns we
created multiple SMART campaigns by segmenting them based on product types like watering and pumping because the price of products varies greatly as does the margin coefficient This allows on the one hand to encourage Google to distribute as many products as possible and on the other hand to optimize the ROAS by product category The watering campaigns were also segmented by geographic area after testing several geographic targeting options to maximize the visibilityROAS pair The results Thanks to the optimization of Google Ads campaigns our experts make it possible to increase AD turnover by while respecting the ROI objective for the springsummer season To support the development of the site Google Ads campaigns
發表於 2024-3-4 17:40:22
