Cart Abandonment Reason

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No Guest Checkout So, your customer did their research, browsed your store, decided what they want to buy, added everything they want, and now they are absolutely ready to give you their hard-earned money. For some reason though, you’d rather take their address than their money. Why?! Unless you believe postal codes can be a valid currency in any sort of market, you should stop bothering your customers with questions regarding their profiles. Profiling your customers is vital for your marketing strategies, alright. But you should not prioritize some data over a purchase. You can always ask for additional information after the checkout process. Solution Enable guest checkout. Unless you own some kind of elitist members-only only club, you shouldn’t close your e-store door to non-members Imagine a brick-and-mortar shop.

Do you have to be a member to shop from your local grocery stores? The answer is no. Being a   Email List member usually comes with benefits, but it’s not mandatory to be one if you want to buy a bag of tomatoes and some lettuce. Enabling guest checkout might be easier than you think. This is how you can enable guest checkout on WooCommerce: The WooCommerce guest checkout option And this is how you do it on Shopify: Shopify guest checkout option Cart Abandonment Reason #3: Complicated Checkout Process This one is similar to the lack of a guest checkout option, but it’s not the same. A complicated checkout process is about the checkout process taking more time than it should.





Every form field you throw at your customer is one more obstacle between them and the finish line to complete their purchase. If you had to take only one piece of information, that should be your potential shoppers’ email. Making anything else a priority is just a bad idea at this point. The email address of your customer is digital gold. It’s about opening a direct channel between them and you. Solution Only ask for the necessary information. Additionally, streamline your site’s navigation. Reducing the “number of screens” from initiation to completion is a great way to reduce time. Show the steps your customer will have to make to the checkout and let them know where they are at. You can write it, e.g. “Step 2 of 4”, or show it like here: Example 1 And here: Example 2 Or you can apply both. Need more inspiration? Below is what Dribble, the popular designer community, does in the checkout phase: