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We are led to believe that human beings have a unique perception of reality, that a dress has the same color for everyone, that there are black and white squares on a chessboard and that for an expensive food product it might be okay to design black packaging. But is it really like that? Do our senses detect reality or does something inside us constantly reconstruct and translate it? In this article I will highlight how in the field of marketing and communication the previous questions are fundamental to truly reach the consumer and to understand how different we are in experiencing the world, with its products, services, people, environments. In this article we will deal with: The dress of perceptual disagreement.

Consumption and perception: an indissoluble bond Ambiguity, illusions and different perceptions of consumption Sensations and perceptions See the world Conclusions Bibliography Introduction to consumer psychology The dress of perceptual disagreement In we witnessed a seo expater bangladesh ltd phenomenon that went viral in a very short time. This is a photograph of a dress worn by folk musician Caitlin McNeill at a friend's wedding, the famous dress that generated millions of tweets and shares on social networks around the world. The reason for the popularity of this dress lies in the disagreement generated by its color: is it a blue dress with black lace, or a white one with gold lace.



The dispute represented much more than a simple optical illusion: at its peak, the Tumblr page where McNeill had posted the photo reached , views per second; on the night of its publication alone, tweets with the hashtag #TheDress reached , per minute, to the point of being defined by newspapers such as the Washington Post as "the drama that divided a planet". While some articles humorously suggested that the dress could cause an "existential crisis" about the nature of sight and reality, or that the debate could even damage interpersonal relationships, others examined why people were arguing so much about a apparently trivial question.