How does the training work

jahid.75seoecpa

One of the big factors keeping people from converting is anxiety. If your visitors don’t understand your offer or know whether they can trust you, they’re unlikely to take action. Landing page elements like testimonials, client logos, ratings, and security badges ship standard with most templates to help reduce customer anxiety. But social proof and credibility won’t eliminate anxiety on their own. If I get to your landing page and I don’t understand what your offer is or how it works, I don’t care how many endorsements are rotating through the carousel, I’m not going to convert.

Here’s a landing page about dog training. It has a clear  Fax Lists headline with lots of on-page credibility indicators: But I don’t know what the offer is:? How much does it cost? And how long does it take? I don’t want to fill out a form (or worse, receive a phone call) only to discover that the dog training is $3,000 or that classes are an hour from my house. Also, what happens after I click the button? Are they going to send me a well-behaved dog? Probably not—but I’m 100% unclear as to what happens next, and my anxiety is quickly rising.

To help me feel more interested in taking action, you can start by reworking your page to make sure I can easily answer these questions: What is this about? Can it help me? Do I like it? And do others like it? Do I trust it? How do I get it? How to fix offer anxiety Make sure your landing page and CTA tell your visitor what the offer is about, with enough detail that they can confidently say “yes” or “no” to the next step.