depends on some factors

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While it is true, the agency or consultant can make a budget recommendation to start advertising. In general, agencies and managers recommend an initial budget of 200, 300 and 500 USD. However, whether it is a lot, a little budget, or if it is the ideal budget. It is not as simple as saying a random figure, therefore, to determine said budget it is necessary to consider some factors: #1 – The product you advertise determines how much to invest in Google Ads There are products that have greater or lesser demand on Google, consequently, if there is greater demand it will be easier to get traffic for that campaign, and therefore conversions by having a good budget in Google Ads.


On the other hand, if demand is limited even if Korea Phone Number Data the budget is increased, it will not be easy to achieve more volume of customers and sales by increasing the budget, consequently it will be necessary to think about other channels. #2 – Cost per click helps you define how much to invest in campaigns A factor that also defines is the cost per click, advertising for keywords, where the cost per click is 25 cents, is not the same as advertising a product that is worth 1, 2, 5.



On Google there are markets with a lot of competition, which makes the cost of each click high. In some cases it occurs in products that have a high search volume, but it is generally more common in market niches that have few searches, since being limited in meaning, advertisers are more willing to pay for those customers who are Searching in google. #3 – Set your budget keeping the geographical area in mind It is clear that if your intention is national or even international positioning, you will require a larger budget. Quite the opposite if you are looking for positioning in a city or sector of the city, but it will also be affected by the previous factors, the CPC and the product.