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Trend observed across segments and channels is the difference in conversion between mobile and desktop devices. However, for the real estate segment, a different result can be seen. Desktop and mobile conversion rates are close, being 1.88% and 1.59% respectively. This highlights a change in user behavior, who are increasingly using their cell phones to carry out research and make purchasing decisions, even in more complex transactions. At the same time, real estate agencies receive more than 70% of visits via mobile devices, which is above the general average. This data highlights the importance of developing websites optimized for mobile devices and adopting a mobile-first approach. Google Ads: lots of access and low conversion Google Ads is responsible for almost 3% of real estate agents' visits, despite having one of the lowest average conversion rates (1.1%) for the segment. In second place, we have organic traffic, which represe2% of visits. It is worth mentioning that channels with higher traffic volume have a significant impact on improving your conversion rates. Therefore, it is essential that these channels are the main focus of the conversion optimization strategy.
ChatGuru With regard to lead generation, Google Ads stands out as the channel that contributes most to the real estate segment, being responsible for 2 It is interesting to highlight that the real estate segment does not attract visitors between the ages of 18 and 24, which reinforces the fact that those looking for real estate services generally have greater financial maturity and are more stabilized in the job market. Digital l marketing strategies for real estate agencies becomes evident. By considering the particularities of the segment and taking advantage of the opportunities offered by the most Industry Email List effective channels, it is possible to strengthen the online presence and achieve better results in increasing leads and conversions. Take advantage of the Lead Potential of the Real Estate Sector with ChatGuru: Strengthen your Brand and Increase your Sales If you are part of the real estate segment and are looking for innovative and effective ways to strengthen your brand in the digital environment and boost your sales, we present the perfect solution for you: ChatGuru.
Our platform was developed with the aim of improving the customer service experience and making the most of the potential of leads in the real estate sector, offering engaging and productive conversations through WhatsApp , the most used messaging tool in Brazil. Imagine having the opportunity to establish an emotional connection with your customers from the first contact. With ChatGuru, this possibility becomes reality. We act as the first point of contact, answering questions and guiding your customers quickly and efficiently throughout the sales process. Through our automation and optimization tools, your company will be able to offer exceptional customer service, available at any time of the day. By integrating your WhatsApp business account with our platform, you will have access to a variety of ChatGuru features. Among them, chatbots stand out, which speed up service, quick responses to frequently asked questions, customer support rotation to ensure an immediate response and advanced personalization, providing a unique experience for your customers. Additionally, our targeted marketing strategies will help attract new buyers and strengthen your online presence. With ChatGuru's customizable reports, you'll have access to accurate, relevant data about your customer service performance.
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發表於 2024-3-7 14:59:31