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A site that cannot provide users with the information they are looking for has poor usability. Also, if the internal link structure of the site is one-way, it becomes a 'dead end' page where you can't go anywhere further. You need to create a structure where you can link pages to each other so that you can access all pages by following the link from any page. ⓒ Deva Darshan attach a link to a related page By installing links between related categories, it becomes easier for users to understand the category structure and find information. For example, a t-shirt page in a clothing shopping mall includes links to other products in the same category, such as dress shirts and polo shirts, and a link to the top page of the category above. Site structure where close information is connected by internal links Search engines also use internal links as clues to determine the relationship between pages.
In the example pictured above, the search engine recognizes Chanel's history page from 1883 to its 2020 under Cambodia Phone Number Data the 'the-history' category. By connecting related content with links, you can more accurately convey the meaning of the content to search engines. Always link to the top page or top category. Let's add a link to the top page or top category to avoid inconvenience to users staying on the detail page if they want to look for a separate product. Links to top-level categories improve usability by giving users a place to return if they get lost within the site. Additionally, like users, Google bots can use the top page or top category as a hub to reach the entire site with fewer conversions, improving crawlability. Determination of relative importance by search engines Creating the link structure shown in the picture above will result in your top pages receiving more internal links to your site.
Search engines determine the importance of a page by the number of external links, so the top pages that receive more links are considered to be particularly important pages within the site. This is why the top page appears first when you search for ‘brand name’. Likewise, higher tier pages that receive links from lower tier pages will have a higher SEO rating compared to single pages. However, as mentioned above, let's stick to links from related pages. Links from unrelated pages = Links that ignore the category structure will have less SEO effectiveness. <Reference book> Current research and SEO techniques book Looking at the popular search terms provided by Google every year, the popularity of climate change ranked first in the overall category. As this is a topic searched a lot by people, we compared the content created by Google's Bard and Open AI's ChatGPT3 to see whether AI-based content was created by reflecting the SERP well.
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