Content marketing: definition and challenges

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Do not hesitate to contact us to discuss your white paper writing project!A preferred tool for B2B companies, content marketing allows them to develop their attractiveness, capture the attention of their prospects and ultimately, close sales. To be particularly effective, this strategy must be thought out upstream and its contents specified at each phase of the purchasing journey . Articles, white papers, case studies, videos, infographics.

What type of content should you prioritize based Phone Number Data on the prospect's progress in the purchasing cycle? We'll explain it to you.  Content marketing: what is it? Content marketing (or content marketing ) is a strategy which consists of designing, producing and distributing media of different types . The goal of a content marketing business is to attract new visitors to its website, with the ultimate goal of converting them into customers.




The media produced in a content marketing strategy must therefore make it possible to interest new visitors, but also to support prospects until the sale: the content produced is therefore very diverse and aimed at different targets . Content marketing and inbound marketing: what are the differences? Often confused, content marketing and inbound marketing do not quite meet the same definition.