ByteDance the Chinese network acquired Musicaly then merged the application with TikTok A decisive turning point in the history of the platform Since then the number of active users has continued to grow driven in particular by periods of confinement Today TikTok with the strongest growth in the history of social networks reaches billion .
users worldwide The app thus becomes the second largest social network in the world Since the end of TikTok has opened its audience to advertisers allowing them to explore an infinite number of themes via new formats TikTok enables relevant audience tar India Car Owner Phone Number List gh it was initially aimed at generation Z the TikTok network has since attracted many users of all stripes more than million precisely in recent months As a result an advertiser can today find on TikTok all user profiles in line with their target audience Upon registration TikTok qualifies its user profiles based on their interests and topics of attention .
This information is obviously provided by the algorithm as you browse the videos To this TikTok Ads offers additional targeting criteria such as age location or gender In addition it is possible like on Facebook to generate similar audiences as well as personalized audiences Today TikTok is clearly no longer an application only reserved for teenagers The target audience has become largely democratized TikTok exists in countries and is translated into languages TikTok leads the way in downloads across all platforms with more than billion downloads TikTok France is used by of Internet users aged to or in we are social and Hootsuite of users are over including of users over Businessforapps Globally.