Very important to improve buyer experience

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When a customer purchases a product, analyze those products that he buys frequently, as well as those that he rarely buys, research the buyer's journey, and carefully study how long it takes to go from just a visitor to a buyer. Review your marketing strategies and techniques. Be aware of the importance of word-of-mouth marketing when speaking with customers to know their impression and the stimuli that trigger their buying instinct. Learn about the pricing strategy , especially for customers who are sensitive to price, as the customer may replace one product with another cheap product. All these questions and data are important. and increase sales. The difference between shopper marketing and business marketing The difference between the shopper marketing approach and the commercial marketing approach lies in the activity or targeting.


The basis of commercial marketing is directed towards retail trade , wholesalers and distributors, while shopper marketing depends on the buyers themselves. The first approach aims to increase demand, while the second approach aims to provide an phone number database environment Suitable for the consumer to make the purchase. What are shopper marketing strategies and tactics? Selling to shoppers cannot take place without effective and precise marketing strategies and tactics, whether for online or offline stores, and in the following statement we present these strategies in more detail: 1- Point of sale materials It means those materials that are placed in stores and work to draw the attention of shoppers to specific products at the point of sale. These elements facilitate the movement of customers inside the store to reach their favorite products or brand.

   


Point of sale materials are represented by display screens, posters, pendants, etc. 2- Demonstrations These offers help both marketers and shoppers, as they help the marketer promote products and increase brand awareness. They also help the shopper choose, test and evaluate the product before purchasing. In some stores, there is a food tasting experience or cosmetics trial before completing the purchasing process, and this method contributes to Increase customer confidence in you. 3- Surrounding environment/design This strategy is related to the psychological aspect of the customer. The design and lively atmosphere inside the store have a positive impact on shoppers. There are things that, when available in a store, will make you stay there, such as: scents, soft music, lighting, color coordination, and providing a warm atmosphere. The store owner here can benefit from seasonal marketing . During the winter, he plays Christmas songs inside his store to increase his sales, while offering discounts and offers to customers.